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Chapter title |
A Simulation Framework for the Validation of Research Hypotheses on Net Scoring
|
---|---|
Chapter number | 6 |
Book title |
Targeting Uplift
|
Published by |
Springer, Cham, January 2019
|
DOI | 10.1007/978-3-030-22625-1_6 |
Book ISBNs |
978-3-03-022624-4, 978-3-03-022625-1
|
Authors |
René Michel, Igor Schnakenburg, Tobias von Martens, Michel, René, Schnakenburg, Igor, von Martens, Tobias |