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The Intelligent Marketer’s Guide to Data Privacy

Overview of attention for book
Cover of 'The Intelligent Marketer’s Guide to Data Privacy'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Customer Data Privacy: Why Every Marketer Should Care
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    Chapter 2 The Psychology of Consumer Privacy
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    Chapter 3 The Changing Privacy Legal Landscape
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    Chapter 4 Big Data’s Marketing Applications and Customer Privacy
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    Chapter 5 Inoculating Against Customer Vulnerability
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    Chapter 6 Privacy Failures and Recovery Strategies
  8. Altmetric Badge
    Chapter 7 Understanding and Valuing Customer Data
  9. Altmetric Badge
    Chapter 8 Data Privacy Marketing Audits, Benchmarking, and Metrics
  10. Altmetric Badge
    Chapter 9 Effective Privacy Marketing Strategies
Attention for Chapter 4: Big Data’s Marketing Applications and Customer Privacy
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