You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Customer Data Privacy: Why Every Marketer Should Care
|
---|---|
Chapter number | 1 |
Book title |
The Intelligent Marketer’s Guide to Data Privacy
|
Published by |
Palgrave Macmillan, Cham, January 2019
|
DOI | 10.1007/978-3-030-03724-6_1 |
Book ISBNs |
978-3-03-003723-9, 978-3-03-003724-6
|
Authors |
Robert W. Palmatier, Kelly D. Martin, Palmatier, Robert W., Martin, Kelly D. |
Mendeley readers
The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 11 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 1 | 9% |
Professor | 1 | 9% |
Student > Ph. D. Student | 1 | 9% |
Researcher | 1 | 9% |
Student > Postgraduate | 1 | 9% |
Other | 0 | 0% |
Unknown | 6 | 55% |
Readers by discipline | Count | As % |
---|---|---|
Computer Science | 2 | 18% |
Business, Management and Accounting | 1 | 9% |
Economics, Econometrics and Finance | 1 | 9% |
Engineering | 1 | 9% |
Unknown | 6 | 55% |