↓ Skip to main content
What is this page? Embed badge

The Intelligent Marketer’s Guide to Data Privacy

Overview of attention for book
Cover of 'The Intelligent Marketer’s Guide to Data Privacy'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Customer Data Privacy: Why Every Marketer Should Care
  3. Altmetric Badge
    Chapter 2 The Psychology of Consumer Privacy
  4. Altmetric Badge
    Chapter 3 The Changing Privacy Legal Landscape
  5. Altmetric Badge
    Chapter 4 Big Data’s Marketing Applications and Customer Privacy
  6. Altmetric Badge
    Chapter 5 Inoculating Against Customer Vulnerability
  7. Altmetric Badge
    Chapter 6 Privacy Failures and Recovery Strategies
  8. Altmetric Badge
    Chapter 7 Understanding and Valuing Customer Data
  9. Altmetric Badge
    Chapter 8 Data Privacy Marketing Audits, Benchmarking, and Metrics
  10. Altmetric Badge
    Chapter 9 Effective Privacy Marketing Strategies
Attention for Chapter 1: Customer Data Privacy: Why Every Marketer Should Care
Altmetric Badge

Citations

dimensions_citation
30 Dimensions

Readers on

mendeley
11 Mendeley
Summary Dimensions citations
So far, Dimensions has found 30 publications that cite this research output.

30

The most recent citing publications are shown below. View all 30 publications that cite this research output on Dimensions.

This page shows the most recent citations of this research output.

Click here to find out how to access more activity.

This page is provided by Altmetric.