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The Intelligent Marketer’s Guide to Data Privacy

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Cover of 'The Intelligent Marketer’s Guide to Data Privacy'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Customer Data Privacy: Why Every Marketer Should Care
  3. Altmetric Badge
    Chapter 2 The Psychology of Consumer Privacy
  4. Altmetric Badge
    Chapter 3 The Changing Privacy Legal Landscape
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    Chapter 4 Big Data’s Marketing Applications and Customer Privacy
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    Chapter 5 Inoculating Against Customer Vulnerability
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    Chapter 6 Privacy Failures and Recovery Strategies
  8. Altmetric Badge
    Chapter 7 Understanding and Valuing Customer Data
  9. Altmetric Badge
    Chapter 8 Data Privacy Marketing Audits, Benchmarking, and Metrics
  10. Altmetric Badge
    Chapter 9 Effective Privacy Marketing Strategies
Attention for Chapter 2: The Psychology of Consumer Privacy
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