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Boundary-Spanning Marketing Organization

Overview of attention for book
Attention for Chapter 4: Discussion, Insights, and Implications
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3 Mendeley
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Chapter title
Discussion, Insights, and Implications
Chapter number 4
Book title
Boundary-Spanning Marketing Organization
Published by
Springer, New York, NY, January 2011
DOI 10.1007/978-1-4614-3819-9_4
Book ISBNs
978-1-4614-3818-2, 978-1-4614-3819-9
Authors

G. Tomas M. Hult

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 3 100%

Demographic breakdown

Readers by professional status Count As %
Professor 1 33%
Student > Ph. D. Student 1 33%
Student > Bachelor 1 33%
Readers by discipline Count As %
Business, Management and Accounting 1 33%
Economics, Econometrics and Finance 1 33%
Social Sciences 1 33%