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Boundary-Spanning Marketing Organization

Overview of attention for book
Overall attention for this book and its chapters
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1 X user

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20 Mendeley
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Title
Boundary-Spanning Marketing Organization
Published by
Springer-Verlag New York, January 2011
DOI 10.1007/978-1-4614-3819-9
ISBNs
978-1-4614-3818-2, 978-1-4614-3819-9
Authors

Hult, G. Tomas M., G. Tomas M. Hult

X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 20 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Germany 1 5%
United Kingdom 1 5%
Unknown 18 90%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 10 50%
Student > Doctoral Student 3 15%
Professor 2 10%
Student > Master 2 10%
Student > Bachelor 1 5%
Other 2 10%
Readers by discipline Count As %
Business, Management and Accounting 11 55%
Social Sciences 4 20%
Unspecified 3 15%
Psychology 1 5%
Economics, Econometrics and Finance 1 5%
Other 0 0%