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| Chapter title |
Introduction
|
|---|---|
| Chapter number | 1 |
| Book title |
Boundary-Spanning Marketing Organization
|
| Published by |
Springer, New York, NY, January 2011
|
| DOI | 10.1007/978-1-4614-3819-9_1 |
| Book ISBNs |
978-1-4614-3818-2, 978-1-4614-3819-9
|
| Authors |
G. Tomas M. Hult |