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Fundamentals of Business-to-Business Marketing

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Cover of 'Fundamentals of Business-to-Business Marketing'

Table of Contents

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    Book Overview
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    Chapter 1 The Market Process
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    Chapter 2 The Core Concept of Marketing Management
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    Chapter 3 Introduction to Business-to-Business Marketing
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    Chapter 4 Business Buying Behavior
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    Chapter 5 Procurement Policy
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    Chapter 6 Business Market Research
Attention for Chapter 5: Procurement Policy
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