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Timeline
Mendeley readers
| Chapter title |
The Core Concept of Marketing Management
|
|---|---|
| Chapter number | 2 |
| Book title |
Fundamentals of Business-to-Business Marketing
|
| Published by |
Springer, Cham, January 2015
|
| DOI | 10.1007/978-3-319-12463-6_2 |
| Book ISBNs |
978-3-31-912462-9, 978-3-31-912463-6
|
| Authors |
Wulff Plinke, Plinke, Wulff |
Mendeley readers
The data shown below were compiled from readership statistics for 42 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 42 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 6 | 14% |
| Unspecified | 5 | 12% |
| Student > Ph. D. Student | 3 | 7% |
| Researcher | 3 | 7% |
| Student > Master | 3 | 7% |
| Other | 5 | 12% |
| Unknown | 17 | 40% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 8 | 19% |
| Unspecified | 5 | 12% |
| Computer Science | 2 | 5% |
| Economics, Econometrics and Finance | 2 | 5% |
| Environmental Science | 1 | 2% |
| Other | 4 | 10% |
| Unknown | 20 | 48% |