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Fundamentals of Business-to-Business Marketing

Overview of attention for book
Attention for Chapter 5: Procurement Policy
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Citations

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119 Mendeley
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Chapter title
Procurement Policy
Chapter number 5
Book title
Fundamentals of Business-to-Business Marketing
Published by
Springer, Cham, January 2015
DOI 10.1007/978-3-319-12463-6_5
Book ISBNs
978-3-31-912462-9, 978-3-31-912463-6
Authors

Bernd Günter, Matthias Kuhl, Markus Ungruhe, Ian Wilkinson, Günter, Bernd, Kuhl, Matthias, Ungruhe, Markus, Wilkinson, Ian

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 119 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Australia 1 <1%
Unknown 118 99%

Demographic breakdown

Readers by professional status Count As %
Student > Master 28 24%
Researcher 13 11%
Student > Bachelor 12 10%
Other 11 9%
Student > Ph. D. Student 10 8%
Other 21 18%
Unknown 24 20%
Readers by discipline Count As %
Engineering 21 18%
Business, Management and Accounting 20 17%
Social Sciences 12 10%
Environmental Science 6 5%
Arts and Humanities 5 4%
Other 29 24%
Unknown 26 22%