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Social Media Management

Overview of attention for book
Cover of 'Social Media Management'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Introduction
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    Chapter 2 Definitions, Social Media Types, and Tools
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    Chapter 3 Social Media Strategy and Return on Investment
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    Chapter 4 Online Advertising and Viral Campaigns
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    Chapter 5 Social Customer Relationship Management
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    Chapter 6 Search Engine Optimization
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    Chapter 7 Sentiment Analysis and Opinion Mining (Business Intelligence 1)
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    Chapter 8 Social Network Data and Predictive Mining (Business Intelligence 2)
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    Chapter 9 e-Recruitment
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    Chapter 10 Crowdfunding
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    Chapter 11 Legal and Ethical Issues in Social Media
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    Chapter 12 Wrap-Up
Attention for Chapter 5: Social Customer Relationship Management
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