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Social Media Management

Overview of attention for book
Attention for Chapter 3: Social Media Strategy and Return on Investment
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Readers on

mendeley
11 Mendeley
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Chapter title
Social Media Strategy and Return on Investment
Chapter number 3
Book title
Social Media Management
Published by
Springer, Cham, January 2016
DOI 10.1007/978-3-319-21990-5_3
Book ISBNs
978-3-31-921989-9, 978-3-31-921990-5
Authors

Amy Van Looy

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 11 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 2 18%
Student > Master 2 18%
Student > Ph. D. Student 1 9%
Lecturer 1 9%
Professor > Associate Professor 1 9%
Other 1 9%
Unknown 3 27%
Readers by discipline Count As %
Business, Management and Accounting 3 27%
Computer Science 2 18%
Arts and Humanities 1 9%
Social Sciences 1 9%
Engineering 1 9%
Other 0 0%
Unknown 3 27%