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Mendeley readers
Chapter title |
Native Advertising, or How to Stretch Editorial to Sponsored Content Within a Transmedia Branding Era
|
---|---|
Chapter number | 12 |
Book title |
Handbook of Media Branding
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-18236-0_12 |
Book ISBNs |
978-3-31-918235-3, 978-3-31-918236-0
|
Authors |
Stéphane Matteo, Cinzia Dal Zotto |
Mendeley readers
The data shown below were compiled from readership statistics for 70 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 70 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 16 | 23% |
Student > Bachelor | 14 | 20% |
Student > Doctoral Student | 6 | 9% |
Student > Ph. D. Student | 5 | 7% |
Professor > Associate Professor | 3 | 4% |
Other | 9 | 13% |
Unknown | 17 | 24% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 23 | 33% |
Social Sciences | 14 | 20% |
Economics, Econometrics and Finance | 6 | 9% |
Arts and Humanities | 2 | 3% |
Computer Science | 1 | 1% |
Other | 3 | 4% |
Unknown | 21 | 30% |