You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
X Demographics
Mendeley readers
| Title |
Handbook of Media Branding
|
|---|---|
| Published by |
Springer International Publishing, January 2015
|
| DOI | 10.1007/978-3-319-18236-0 |
| ISBNs |
978-3-31-918235-3, 978-3-31-918236-0
|
| Editors |
Gabriele Siegert, Kati Förster, Sylvia M. Chan-Olmsted, Mart Ots |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 123 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Serbia | 1 | <1% |
| Switzerland | 1 | <1% |
| Unknown | 121 | 98% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 26 | 21% |
| Student > Bachelor | 20 | 16% |
| Student > Ph. D. Student | 17 | 14% |
| Student > Doctoral Student | 11 | 9% |
| Researcher | 8 | 7% |
| Other | 17 | 14% |
| Unknown | 24 | 20% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 34 | 28% |
| Business, Management and Accounting | 27 | 22% |
| Arts and Humanities | 12 | 10% |
| Computer Science | 4 | 3% |
| Economics, Econometrics and Finance | 4 | 3% |
| Other | 15 | 12% |
| Unknown | 27 | 22% |