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Handbook of Media Branding

Overview of attention for book
Cover of 'Handbook of Media Branding'

Table of Contents

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    Book Overview
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    Chapter 1 What Is So Special About Media Branding? Peculiarities and Commonalities of a Growing Research Area
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    Chapter 2 Media Branding 3.0: From Media Brands to Branded Entertainment and Information
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    Chapter 3 20 Years of Research on Media Brands and Media Branding
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    Chapter 4 Handbook of Media Branding
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    Chapter 5 Media Branding from an Organizational and Management-Centered Perspective
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    Chapter 6 International Media Branding
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    Chapter 7 Media Brands and the Advertising Market: Exploring the Potential of Branding in Media Organizations’ B2B Relationships
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    Chapter 8 Add Some Glam? An Essay on the Aestheticization of Media Brands
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    Chapter 9 Research Note: Audience Perspectives on the Perceived Quality of Pure Play Distribution: A Cross-Platform Analysis
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    Chapter 10 Emerging Industry Issues and Trends Influencing the Branding of Media Content
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    Chapter 11 Branding Media Content: From Storytelling to Distribution
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    Chapter 12 Native Advertising, or How to Stretch Editorial to Sponsored Content Within a Transmedia Branding Era
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    Chapter 13 Innovating and Trading TV Formats Through Brand Management Practices
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    Chapter 14 Research Note: Nostalgia as the Future for Branding Entertainment Media? The Consumption of Personal and Historical Nostalgic Films and Its Effects
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    Chapter 15 Media Brand Cultures: Researching and Theorizing How Consumers Engage in the Social Construction of Media Brands
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    Chapter 16 Marketing Communication of Media Brands: A Literature Review
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    Chapter 17 Research Note: News Magazines’ Social Media Communication and Their Effect on User Engagement
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    Chapter 18 The Groucho Marx Dilemma in Media Branding: Audience as Part and Signal of Media Brands
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    Chapter 19 An Audience-Centered Perspective on Media Brands: Theoretical Considerations, Empirical Results and ‘White Spaces’
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    Chapter 20 Media Brands in Children’s Everyday Lives
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    Chapter 21 Media Brand Loyalty Through Online Audience Integration?
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    Chapter 22 Research Note: Generating Social Buzz for Media Brands: Conceptualizing Social Network Word of Mouth
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    Chapter 23 Media Branding and Media Marketing: Conflicts with Journalistic Norms, Risks of Trial and Error
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    Chapter 24 Market Driven Media Brands: Supporting or Faking High Journalistic Quality?
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    Chapter 25 An Economic Theory of Media Brands
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    Chapter 26 Research Note: News Media Branding and Journalistic Quality: Contradiction or Compatibility?
Attention for Chapter 6: International Media Branding
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mendeley
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Chapter title
International Media Branding
Chapter number 6
Book title
Handbook of Media Branding
Published by
Springer, Cham, January 2015
DOI 10.1007/978-3-319-18236-0_6
Book ISBNs
978-3-31-918235-3, 978-3-31-918236-0
Authors

Ulrike Rohn

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 6 100%

Demographic breakdown

Readers by professional status Count As %
Unspecified 1 17%
Student > Bachelor 1 17%
Student > Master 1 17%
Unknown 3 50%
Readers by discipline Count As %
Arts and Humanities 1 17%
Unspecified 1 17%
Business, Management and Accounting 1 17%
Unknown 3 50%

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