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| Chapter title |
Setting the Joint Transformation Agenda
|
|---|---|
| Chapter number | 3 |
| Book title |
Transformational Sales
|
| Published by |
Springer, Cham, January 2016
|
| DOI | 10.1007/978-3-319-20606-6_3 |
| Book ISBNs |
978-3-31-920605-9, 978-3-31-920606-6
|
| Authors |
Philip Kotler, Marian Dingena, Waldemar Pfoertsch |