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Mendeley readers
| Chapter title |
Guiding Customer Business Transformation
|
|---|---|
| Chapter number | 4 |
| Book title |
Transformational Sales
|
| Published by |
Springer, Cham, January 2016
|
| DOI | 10.1007/978-3-319-20606-6_4 |
| Book ISBNs |
978-3-31-920605-9, 978-3-31-920606-6
|
| Authors |
Philip Kotler, Marian Dingena, Waldemar Pfoertsch |
Mendeley readers
The data shown below were compiled from readership statistics for 24 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 24 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 6 | 25% |
| Lecturer > Senior Lecturer | 2 | 8% |
| Other | 2 | 8% |
| Student > Ph. D. Student | 2 | 8% |
| Professor | 1 | 4% |
| Other | 2 | 8% |
| Unknown | 9 | 38% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 7 | 29% |
| Engineering | 2 | 8% |
| Social Sciences | 2 | 8% |
| Economics, Econometrics and Finance | 1 | 4% |
| Biochemistry, Genetics and Molecular Biology | 1 | 4% |
| Other | 1 | 4% |
| Unknown | 10 | 42% |