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Bernard Shaw and Modern Advertising

Overview of attention for book
Cover of 'Bernard Shaw and Modern Advertising'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: “Press as Corrected, G.B.S.”
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    Chapter 2 Prescription and Petrifaction: Proprietary Medicine, Health Marketing, and Misalliance
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    Chapter 3 “The Shadow of Disrepute”: G.B.S. and Testimonial Marketing
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    Chapter 4 “The Biggest Scoop in Advertising History”: Personality Marketing, G.B.S., and the Near-Testimonial
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    Chapter 5 “Those Magic Initials, G.B.S.”: Copywriting for the Irish Clipper
Attention for Chapter 4: “The Biggest Scoop in Advertising History”: Personality Marketing, G.B.S., and the Near-Testimonial
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