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| Chapter title |
“The Biggest Scoop in Advertising History”: Personality Marketing, G.B.S., and the Near-Testimonial
|
|---|---|
| Chapter number | 4 |
| Book title |
Bernard Shaw and Modern Advertising
|
| Published by |
Palgrave Macmillan, Cham, January 2018
|
| DOI | 10.1007/978-3-319-78628-5_4 |
| Book ISBNs |
978-3-31-978627-8, 978-3-31-978628-5
|
| Authors |
Christopher Wixson |