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Bernard Shaw and Modern Advertising

Overview of attention for book
Attention for Chapter 5: “Those Magic Initials, G.B.S.”: Copywriting for the Irish Clipper
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Chapter title
“Those Magic Initials, G.B.S.”: Copywriting for the Irish Clipper
Chapter number 5
Book title
Bernard Shaw and Modern Advertising
Published by
Palgrave Macmillan, Cham, January 2018
DOI 10.1007/978-3-319-78628-5_5
Book ISBNs
978-3-31-978627-8, 978-3-31-978628-5
Authors

Christopher Wixson

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 2 100%

Demographic breakdown

Readers by professional status Count As %
Other 1 50%
Lecturer 1 50%
Readers by discipline Count As %
Linguistics 1 50%
Social Sciences 1 50%