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Chapter title |
Werbeeffizienzanalyse
|
---|---|
Chapter number | 15 |
Book title |
Marketing Performance
|
Published by |
Gabler, January 2006
|
DOI | 10.1007/978-3-8349-0664-9_15 |
Book ISBNs |
978-3-40-912728-8, 978-3-83-490664-9
|