You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Timeline
Chapter title |
Students as Surrogates in Advertising Research
|
---|---|
Chapter number | 94 |
Book title |
Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-16973-6_94 |
Book ISBNs |
978-3-31-916972-9, 978-3-31-916973-6
|
Authors |
Ram Kesavan, Donald G. Anderson, Oswald Mascarenhas |