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Chapter title |
Product Positioning - What is it?
|
---|---|
Chapter number | 109 |
Book title |
Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-16973-6_109 |
Book ISBNs |
978-3-31-916972-9, 978-3-31-916973-6
|
Authors |
Ernest F. Cooke |