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Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

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Cover of 'Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference'

Table of Contents

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    Book Overview
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    Chapter 1 Disconfirmed Expectancy: A Time-Impact Analysis
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    Chapter 2 Establishing a Conceptual Framework for Predicting the Impact of Expectations upon Consumer Satisfaction
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    Chapter 3 Attitudinal Effects of Pre-Decision Effort and Post-Decision Unexpected Favorable Fait Accompli Events: An Experiment
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    Chapter 4 Consumerism: A Dead Issue?
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    Chapter 5 A Phenomenological Approach to Consumer Use of Informal Suppliers
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    Chapter 6 The Interrelationship of Utilitarian and Value-Expressive Store Image Attributes
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    Chapter 7 Recreational Shopping and the Size of the Brand Repertoire
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    Chapter 8 An Investigation of the Usefulness of Three Classes of Measures for Characterizing Restaurant Patrons
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    Chapter 9 Dimensions of Perceived Risk in Organizational Buying Decisions
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    Chapter 10 Consumer Logistics: The Inventory Subsystem
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    Chapter 11 Purchase Intentions and Brand Possession as Predictors of Brand Choice for Major Appliances
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    Chapter 12 Multiplicity of Roles, Role Conflict Resolution and Marketing Implications
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    Chapter 13 Field Test of Package Coupon Effects on Brand Choice Behavior
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    Chapter 14 Adaptive Shopping Behavior and Employment Status of Women: An Empirical Investigation
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    Chapter 15 Product Involvement as a Determinant of Consumer Satisfaction
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    Chapter 16 Product Familiarity and Consumer Satisfaction
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    Chapter 17 Interactive Data Collection: Implications for Laboratory Research
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    Chapter 18 An Experimental Methodology to Assess the Influence of Prior Knowledge on Information Search
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    Chapter 19 The Effect of External Memory Aids on Choice Strategy 1
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    Chapter 20 An Analysis of the Factors Affecting the Growth of U.S. Exports to India: An Economic and Managerial Perspective
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    Chapter 21 Adapting a Marketing Channel to the Missionary Network in Underdeveloped Countires
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    Chapter 22 The Emerging Importance of Risk in Export Marketing: A Case for Integration of Export Programs 1
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    Chapter 23 Structural Equation Modeling of Export Behavior
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    Chapter 24 Attitudinal and Behavioral Changes of Small and Medium-Size U.S. Exporters
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    Chapter 25 A Review and Reassessment of the IPLC Concept
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    Chapter 26 Barriers to International Exchange of Data-Related Services: Economic Protectionism vs. Privacy Issues
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    Chapter 27 Values Diffusion and Conflict in International Marketing: A Planning Model for Change
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    Chapter 28 A Socio-Cultural Model of Consumption
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    Chapter 29 Category Development Index as a Predictor of International Marketing Success
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    Chapter 30 Positive Response Bias in Cross Cultural Comparisons: Case of Rokeach Value Scale 1
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    Chapter 31 An Analysis of American Marketing Efforts in Japan 1
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    Chapter 32 The Necessary Micromarketing Functions in LDCs for Macro Benefits
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    Chapter 33 Some Conceptual Issues between Marketing Change and Economic Development
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    Chapter 34 Marketing Research Needs of Less-Developed Countries: Standardization Versus Localization
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    Chapter 35 Marketing Research Directions in the 80’s and 90’s
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    Chapter 36 Teaching Environmental Scanning: An Experimental Approach
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    Chapter 37 The Demand for an Education in Entrepreneurship
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    Chapter 38 A Structure of Student Expectations from Business Administration Classes
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    Chapter 39 Cognitive Educational Objectives for the Case Study Method
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    Chapter 40 Getting an "Extra Measure" Out of Published Marketing Case Studies
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    Chapter 41 The Influence of Multiple versus Single Perspective Cases on the Behavior and Decision Making Process of Small Groups
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    Chapter 42 An Exploration into the Relative Efficiency of Inductive versus Deductive Teaching Methods
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    Chapter 43 A Market Model of an Instructional System in Management Education
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    Chapter 44 Market Segmentation in Marketing Education: A Case Study
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    Chapter 45 Toward Marketing Education Professionalism in Business: Needs and Segments of Real Estate Professionals
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    Chapter 46 Motivating Undergraduate Students to Excel in Marketing Courses 1
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    Chapter 47 A Retraining Program of Non-Business Professors: A Case Study for Meeting Excessive Demand for Collegiate Marketing Positions
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    Chapter 48 The Non-Business Doctorate Teaching Marketing: Paper Tiger or Worth Tenure
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    Chapter 49 Students’ Perceptions of Faculty Evaluations
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    Chapter 50 An Empirical Analysis of Marketing Professors’ Attitudes Toward Students Majoring in Marketing
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    Chapter 51 Relationship Between Advertising and Aging Americans: A Content Analysis
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    Chapter 52 Do Medical Professionals Favor Advertising?
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    Chapter 53 A Study of Sex in Television Advertising
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    Chapter 54 What Is False, Deceptive or Misleading Advertising?
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    Chapter 55 Distribution Channels and the Energy Crisis: The Case of Passenger Transportation
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    Chapter 56 The Strategic Importance of Channel Selection: A Deterministic Model of Cost Analysis
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    Chapter 57 Towards Developing an Integrative Framework in the Study of Distribution Channels
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    Chapter 58 Consumer Perceptions of Electric Cars: The Effects of Exposure
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    Chapter 59 Synchronization of Transportation Strategies with Demand: A Prescriptive Model
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    Chapter 60 On the Interface of Marketing and Inventory Goals
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    Chapter 61 The Off-Price Retailer: Customer Service Strategies
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    Chapter 62 An Investigation of the Importance of the Interaction Between Marketing and Financial Strategies in Retail Firms
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    Chapter 63 Retailer Controllable Sources of Customer Dissatisfaction: The Importance of After-Sales Service 1
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    Chapter 64 Retail Gravitational Models: A Review with Implications for Further Research
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    Chapter 65 Alternative Retailer Couponing Strategies: Consumer Reactions and Marketing Implication
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    Chapter 66 The Seventh Day: Extended Hours for Shoppers
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    Chapter 67 Hours Open and Full-Time/Part-Time Employee Decision Areas: Do these Operating Factors Along with Competitive Situation Affect Small Retailer Success?
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    Chapter 68 Internal Marketing for Retailers: The Junior Executive Employee
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    Chapter 69 Consumer Knowledge and use of Energy Information in Purchase Decisions
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    Chapter 70 An Examination of the Need for Role Clarity in Sales Management
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    Chapter 71 Marketing Information Management by Trade Show Exhibitors
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    Chapter 72 Marketing Management’s Utilization of Trade Shows: Confronting the Opportunities, Mistakes and Challenges
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    Chapter 73 Pricing in a Closed Bid Environment
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    Chapter 74 The Integration of Short and Long Range Planning for Retailers through Expanded Point-of-Sale Based Information Systems
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    Chapter 75 The Wheel of Retailing Keeps Spinning: Supermarkets Continue to (R)Evolve
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    Chapter 76 Long Term Care Nursing Services: An Empirical Investigation and Marketing Implications
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    Chapter 77 Crisis Intervention Programs: Can They be Demarketed?
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    Chapter 78 Patient/Consumer Assessment of a Community Hospital: A Replication Study
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    Chapter 79 Factor Analyses of Aspects of Individual Volunteer Fund Raising
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    Chapter 80 Volunteerism Among Professional Males
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    Chapter 81 Philanthropy as a Cost Effective Marketing Tool
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    Chapter 82 Actual Versus Self-Reported Consumer Behavior: An Empirical Investigation of a Socially Desirable Behavior
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    Chapter 83 The Effects of Age on Advertising Preference in Travel Advertising
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    Chapter 84 The Effect of Age on the Leisure Experience: A Study of Golfers
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    Chapter 85 The USFL Story: Launching a Professional Football League with Advertising
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    Chapter 86 Marketing and Mass Transit-Meeting the Challenge
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    Chapter 87 Introducing Marketing Planning to a Professional Services Organization
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    Chapter 88 One-Step Financial Shopping by Independent Retailers: A Pilot Project
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    Chapter 89 A Decade of FTC Action Against Advertising Deception by Selected Service Industries: Cases and Consequences
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    Chapter 90 The Marketing of Native North American Arts and Crafts
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    Chapter 91 Measuring Price Activity in the Art Investment Market
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    Chapter 92 The Hidden Dimension in Arts Marketing
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    Chapter 93 Treatment of Item Nonresponse: An Empirical Investigation 1
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    Chapter 94 Students as Surrogates in Advertising Research
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    Chapter 95 Interpreting Longitudinal Consumer Survey Results
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    Chapter 96 Predicting Group Choice: an Experimental Study Using Conjoint Analysis
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    Chapter 97 The Frequency of Use, Performance and Status of Quantitative Techniques Employed in Marketing
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    Chapter 98 Determining Significant Principal Components: a Probability Test For Eigenvalues
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    Chapter 99 Linear Programming as an Alternative to Standard Discriminant Function Analysis
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    Chapter 100 Empirical Results on the Accuracy of Short-Term Forecasting Techniques
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    Chapter 101 Factors Influencing Choice in Consumer Disposition Decisions: An Empirical Investigation
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    Chapter 102 The Influence of Situational Variables on Consumer Choice Behavior, And Its Impact on Marketing Strategy
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    Chapter 103 The Export Trading Company Act Of 1982
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    Chapter 104 The Impact of the Foreign Corrupt Practices Act on Strategic Marketing
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    Chapter 105 Implementation of a Scanning System in the Retail Grocery
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    Chapter 106 Gap Exists In Manufacturing Sponsored Training for Retail Computer Sales Personnel: Combined Training in Fundamental Techniques and Skills and Beyond Motivation Concepts Holds Remedy
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    Chapter 107 Segmenting the Small Business Market for Bank Services
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    Chapter 108 Evaluating Trade Show Opportunities
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    Chapter 109 Product Positioning - What is it?
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    Chapter 110 Student Attitudes Toward Selling: A New Perspective
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    Chapter 111 The Institutional Role of Railroad Abandonment in Designing Logistics Channels
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    Chapter 112 Consumerism and Physicians: The Halo Effect Revisited
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    Chapter 113 A Marketing Approach to Banking
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    Chapter 114 A Paradigm for Developing New Services
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    Chapter 115 The Effects of the Sequencing of Principal Components and Multiple Discriminant Analyses: An Exploratory Investigation
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    Chapter 116 The Assessment of New Products; Notes on a Theory Construction
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    Chapter 117 Factor Analysis: Revisited
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    Chapter 118 Multidimensional Scaling: A Compendium
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    Chapter 119 A Survey of Marketing Activities in Public Higher Education
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    Chapter 120 Is Better Marketing the Way to Adjust to Import Competition?
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    Chapter 121 Japanese Impact on Organizational Buying
Overall attention for this book and its chapters
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Title
Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
Published by
Springer, May 2015
DOI 10.1007/978-3-319-16973-6
ISBNs
978-3-31-916973-6, 978-3-31-916972-9
Editors

Lindquist, Jay D.

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 3 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 2 67%
Researcher 1 33%
Readers by discipline Count As %
Business, Management and Accounting 1 33%
Computer Science 1 33%
Engineering 1 33%