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Chapter title |
Actual Versus Self-Reported Consumer Behavior: An Empirical Investigation of a Socially Desirable Behavior
|
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Chapter number | 82 |
Book title |
Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-16973-6_82 |
Book ISBNs |
978-3-31-916972-9, 978-3-31-916973-6
|
Authors |
David Karns, Inder Khera |