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Timeline
Mendeley readers
Chapter title |
A Decade of FTC Action Against Advertising Deception by Selected Service Industries: Cases and Consequences
|
---|---|
Chapter number | 89 |
Book title |
Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-16973-6_89 |
Book ISBNs |
978-3-31-916972-9, 978-3-31-916973-6
|
Authors |
Thomas A. Myers, Heiko de B. Wijnholds |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 2 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor | 1 | 50% |
Unknown | 1 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 50% |
Unknown | 1 | 50% |