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Timeline
Chapter title |
Preferences for Promotion Programs
|
---|---|
Chapter number | 81 |
Book title |
Proceedings of the 1993 World Marketing Congress
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17323-8_81 |
Book ISBNs |
978-3-31-917322-1, 978-3-31-917323-8
|
Authors |
James S. Gould |