You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
An Evaluation of the Role of Marketing Programs in the Development Process: The Case of Eastern Europe
|
---|---|
Chapter number | 114 |
Book title |
Proceedings of the 1993 World Marketing Congress
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17323-8_114 |
Book ISBNs |
978-3-31-917322-1, 978-3-31-917323-8
|
Authors |
A. Ben Oumlil, C. P. Rao, Allan C. Reddy |