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Chapter title |
An Application of Means-End Analysis in a Cross-Cultural Context
|
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Chapter number | 77 |
Book title |
Proceedings of the 1993 World Marketing Congress
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17323-8_77 |
Book ISBNs |
978-3-31-917322-1, 978-3-31-917323-8
|
Authors |
Ali Kara, H. A. Laskey, F. B. Seaton |