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Mendeley readers
Chapter title |
Art Sponsorship and Promotion Strategy: An Investigation of Firm Characteristics that Relate to the Choice of Spronsorship as a Tool in the Promotion Mix
|
---|---|
Chapter number | 82 |
Book title |
Proceedings of the 1993 World Marketing Congress
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17323-8_82 |
Book ISBNs |
978-3-31-917322-1, 978-3-31-917323-8
|
Authors |
Sema Sakarya Tapan |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 33% |
Lecturer | 1 | 33% |
Unknown | 1 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 33% |
Business, Management and Accounting | 1 | 33% |
Unknown | 1 | 33% |