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Chapter title |
Marketing in Four East European Countries
|
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Chapter number | 38 |
Book title |
Proceedings of the 1993 World Marketing Congress
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17323-8_38 |
Book ISBNs |
978-3-31-917322-1, 978-3-31-917323-8
|
Authors |
Gabriel F. Buntzman, Yunus Kathawala, Edgar T. Busch |