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Timeline
Chapter title |
Marketing Literacy, A First Approximation
|
---|---|
Chapter number | 80 |
Book title |
Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-13147-4_80 |
Book ISBNs |
978-3-31-913146-7, 978-3-31-913147-4
|
Authors |
Ernest F. Cooke |