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Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference

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Cover of 'Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference'

Table of Contents

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    Book Overview
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    Chapter 1 The Fit of Information Technology to Global Marketing Strategies
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    Chapter 2 Diffusion and Adoption of Computers: A Marketing Analysis of a Government Program for Small and Medium Enterprises in Singapore
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    Chapter 3 The International Entry Modes Selection of Service Firms
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    Chapter 4 Social Comparison and the Idealized Images of Advertising: Revisited
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    Chapter 5 An Assessment of the Differential Effects of Negative Comparative, Comparative, and Non-Comparative Print Advertisements
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    Chapter 6 An Empirical Investigation of the Direct and Indirect Effects of Price on Brand Choice
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    Chapter 7 The Dominant Effects of Brand Name Information: Implications for Consumers’ Product Evaluation
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    Chapter 8 Modeling New Product Diffusion: A Micro-Level Approach
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    Chapter 9 Purchase Decision Variables in International Industrial Markets: An Empirical Exploration
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    Chapter 10 Insights into Polish Consumer Magazine Advertising: A Study of Advertising Activity in Przekrój , 1978 - 1993
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    Chapter 11 Shopper Situational Attributes in India and the United States
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    Chapter 12 Inherited Product Liability: The Compatibility of Successor Corporation Liability with Marketing Views of Channels
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    Chapter 13 A Conceptualization of Cause-Related Marketing: A Consumer Behavior Perspective
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    Chapter 14 Comparisons of Measures of Covariation and Conceptual Similarity
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    Chapter 15 Magazine Readership and Adult Sex-Role Schematicity
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    Chapter 16 The Role of Price/Quality Tiers on the Cluster Effect in Brand Choice
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    Chapter 17 Market Orientation: Reconciliation of Two Conceptualizations
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    Chapter 18 Marketing Orientation: Past, Present and Future
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    Chapter 19 Marketing and Human Resource Managers: Differences in Perception and Decision-Making
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    Chapter 20 Heavy vs Light Recycling Behavior: The Influence of Political Concern, Knowledge and Perceived Benefits
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    Chapter 21 A Study of Blackiwhite Consumption Differences
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    Chapter 22 Black Cultural Identities: Distinctions Among Black Americans
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    Chapter 23 Conceptual Similarity or Conditional Probability?
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    Chapter 24 When the Going Gets Tough, the Tough go Shopping: A Fresh Look at Consumer Shopping Motivations
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    Chapter 25 Conceptualization and Measurement of Perceived Value: A Two-Dimensional Approach
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    Chapter 26 Cross Cultural Analysis of Factors Affecting Consumer Patronage: Implications for South African Retailers
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    Chapter 27 The Perceived Usefulness of Competitive Intelligence Systems and Relationship to the Strategic Orientation of the Firm
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    Chapter 28 On the Relationship Between Approaches to Marketing Strategy and Company Performance
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    Chapter 29 Nonprofit Organizations and Their Strategic Responses to Future Funding: The case of HIV/AIDS Service Providers
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    Chapter 30 Global Sourcing Practices and ISO 9000 International Quality Standards
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    Chapter 31 Standardization Versus Customizing Services Across Global Markets
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    Chapter 32 The Relationship between Strategy and Conflict Management: A Japanese Perspective
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    Chapter 33 Motivational Differences Between Salesmen and Saleswomen: Actual or Percpetual?
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    Chapter 34 An Experimental Investigation of Personal Selling Job Attributes and their Effects on Job Desirability, Prestige and Dimensions of Sales Success
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    Chapter 35 An Examination of the Effect of Compensation Plan Selection on Retail Salesperson Productivity
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    Chapter 36 International Personal Selling: A High/Low Context Perspective
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    Chapter 37 Strategic Intelligence Systems and the Salesforce
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    Chapter 38 The Moderating Role of Involvement on Salesmen Credibility and Accent: Impact on Consumer Purchase Intentions
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    Chapter 39 Relationship Selling: A Synopsis of Recent Research
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    Chapter 40 A Taxonomy of Strategy, with Performance Correlates, in an Evolving Free Trade Area: Canadian Firms Respond to NAFTA
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    Chapter 41 Free Trade in a Changing Global Marketplace: A Theoretical and Practical Assessment
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    Chapter 42 From Practice to Theory: An Examination of an International Marketing Strategy in the Social Expressions/Greeting Card Industry
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    Chapter 43 Contrasting the Differences Between People-Driven and Facility-Driven Service Encounters
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    Chapter 44 Modeling Consumer Intentions to use a Service Category
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    Chapter 45 Internal Marketing’s Role in Organizations: A Transaction Cost Perspective
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    Chapter 46 Effects of Multicollinerity in Data Envelopment Analysis (DEA) Models of Product Market Efficiency
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    Chapter 47 Evaluating and Selecting Bases for Conjoint-Based Segmentation
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    Chapter 48 Appropriateness of Mathematical Programming in Marketing to Solve Discriminant Problems: A Monte Carlo Simulation Approach
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    Chapter 49 Variation in Country of Origin Images Between Destination Countries: An Exploration
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    Chapter 50 The Impact of Brand National Affiliation and Country of Production on Consumer Preferences
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    Chapter 51 Ethnocentrism: A Literature Overview and Directions for Future Research
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    Chapter 52 Customer Participation and Knowledge Level: How Will it Affect the Delivery of the Health Care Offering?
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    Chapter 53 Marketing Educational Services to Meet Parent-Student Expectations
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    Chapter 54 An Evaluation of Market Segments for Dental Care: A Determinant Attribute Approach
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    Chapter 55 A Typology of Disturbances to Buyer-Supplier Relationships
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    Chapter 56 Effects of Interorganizational Climate on Channel Cooperation
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    Chapter 57 Trust, Ethics and Relationship Satisfaction
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    Chapter 58 Environmentally-Evoked Uncertainty Activator of Power in Channel Relationships
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    Chapter 59 Proposing a Longitudinal Economic Model for Exercising Power in Vertical Channel Relationships
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    Chapter 60 A Case Study of a multinational Bank’s Use of Relationship marketing in Corporate Banking
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    Chapter 61 Information Acquisition and Risk Perception - An Experimental Comparison of Consumer Services and Business Services
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    Chapter 62 Measuring Internal Service Quality: An Exploratory Study
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    Chapter 63 An Alternative to the Polls: Why a Game can Predict a Political Race
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    Chapter 64 Direct Mapping of Consumer Perceptions
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    Chapter 65 An Exploratory Investigation into the Role of Formalized Political Activity in International Marketing Strategy
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    Chapter 66 Personal and Professional Values Underlying Ethical Decisions: A Comparison of American and Thai Marketers
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    Chapter 67 A Suggested Macro Strategic Plan to Improve U.S. Global Competitiveness into International Markets
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    Chapter 68 An Analysis of Consumer Reactions to an Out-of-Stock Experiment
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    Chapter 69 Price Tier Competition: An Inventory of Research Propositions
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    Chapter 70 Salesperson Types and their Linkage to Reward Valence, Job Satisfaction, Job Effort, and Propensity-to-Leave: An Empirical Investigation of Retail Salespeople
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    Chapter 71 Control Systems in Independent Distribution Channels and their Impact on Performance
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    Chapter 72 Transaction Costs and Relational Nonns in Dtstribulion Channels: Research Propositions from the Buyer’s Perspective
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    Chapter 73 An Exploration of Market Orientation at the Wholesale Level
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    Chapter 74 Market Entry into the Newly Opened Indian Market: Recent Experiences of U.S. Companies in the Soft drinks Industry
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    Chapter 75 Internationalization of Professional Services: The Case of Dutch Medium Sized Accountancy Firms
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    Chapter 76 International Marketing Consortia: Some Implications for Developing Nations
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    Chapter 77 Teamwork Barriers in Japanese High-Technology Firms
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    Chapter 78 A Review of Bundled and Unbundled Post-Sale Service Options
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    Chapter 79 New Zealand Students’ Preferences for Careers in Sales: Implications for Marketing Educators
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    Chapter 80 Marketing Literacy, A First Approximation
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    Chapter 81 Developing Process Mapping Skills: A Case Study
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    Chapter 82 Endowed Chairs: Future Funding Priorities
Overall attention for this book and its chapters
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Title
Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference
Published by
Springer, January 2015
DOI 10.1007/978-3-319-13147-4
ISBNs
978-3-31-913147-4, 978-3-31-913146-7, 978-3-31-938612-6
Editors

Gomes, Roger

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Poland 1 50%
Unknown 1 50%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 1 50%
Professor > Associate Professor 1 50%
Readers by discipline Count As %
Business, Management and Accounting 1 50%
Economics, Econometrics and Finance 1 50%