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Mendeley readers
Chapter title |
Social Comparison and the Idealized Images of Advertising: Revisited
|
---|---|
Chapter number | 4 |
Book title |
Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-13147-4_4 |
Book ISBNs |
978-3-31-913146-7, 978-3-31-913147-4
|
Authors |
Alyssa Baird, Amy Grbavac, Denise Marinko, Michelle Neuman, Mary K. Ericksen |
Mendeley readers
The data shown below were compiled from readership statistics for 59 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Germany | 2 | 3% |
United States | 2 | 3% |
Australia | 1 | 2% |
South Africa | 1 | 2% |
Brazil | 1 | 2% |
Japan | 1 | 2% |
United Kingdom | 1 | 2% |
Unknown | 50 | 85% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 11 | 19% |
Student > Master | 8 | 14% |
Lecturer | 6 | 10% |
Student > Bachelor | 6 | 10% |
Professor > Associate Professor | 4 | 7% |
Other | 13 | 22% |
Unknown | 11 | 19% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 20 | 34% |
Psychology | 14 | 24% |
Economics, Econometrics and Finance | 4 | 7% |
Social Sciences | 3 | 5% |
Unspecified | 3 | 5% |
Other | 4 | 7% |
Unknown | 11 | 19% |