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Place Branding

Overview of attention for book
Cover of 'Place Branding'

Table of Contents

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    Book Overview
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    Chapter 1 Introdution
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    Chapter 2 The Origins of Place Branding
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    Chapter 3 Immediate Discipline
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    Chapter 4 Strategic Place Branding Elements
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    Chapter 5 Signature Case Dubai: Brand Strategy
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    Chapter 6 Case Zeeland (The Netherlands): Place Identity Research
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    Chapter 7 Case Flanders (Belgium): Place Identity Research
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    Chapter 8 Place Brand Performance Elements
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    Chapter 9 Signature Case Dubai: Projected Image Research
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    Chapter 10 Mini Case Zeeland (The Netherlands): Place Experience
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    Chapter 11 Place Brand Satisfaction Elements
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    Chapter 12 Case The Netherlands: Perceived Image Research
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    Chapter 13 Signature Case Dubai: Perceived Image Research
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    Chapter 14 The 3-Gap Place Branding Model
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    Chapter 15 Signature Case Dubai: Research Conclusions
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    Chapter 16 How to Build Strong Place Brands that Bridge Gaps
Attention for Chapter 10: Mini Case Zeeland (The Netherlands): Place Experience
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