↓ Skip to main content
What is this page? Embed badge

Place Branding

Overview of attention for book
Place Branding
Palgrave Macmillan UK

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Introdution
  3. Altmetric Badge
    Chapter 2 The Origins of Place Branding
  4. Altmetric Badge
    Chapter 3 Immediate Discipline
  5. Altmetric Badge
    Chapter 4 Strategic Place Branding Elements
  6. Altmetric Badge
    Chapter 5 Signature Case Dubai: Brand Strategy
  7. Altmetric Badge
    Chapter 6 Case Zeeland (The Netherlands): Place Identity Research
  8. Altmetric Badge
    Chapter 7 Case Flanders (Belgium): Place Identity Research
  9. Altmetric Badge
    Chapter 8 Place Brand Performance Elements
  10. Altmetric Badge
    Chapter 9 Signature Case Dubai: Projected Image Research
  11. Altmetric Badge
    Chapter 10 Mini Case Zeeland (The Netherlands): Place Experience
  12. Altmetric Badge
    Chapter 11 Place Brand Satisfaction Elements
  13. Altmetric Badge
    Chapter 12 Case The Netherlands: Perceived Image Research
  14. Altmetric Badge
    Chapter 13 Signature Case Dubai: Perceived Image Research
  15. Altmetric Badge
    Chapter 14 The 3-Gap Place Branding Model
  16. Altmetric Badge
    Chapter 15 Signature Case Dubai: Research Conclusions
  17. Altmetric Badge
    Chapter 16 How to Build Strong Place Brands that Bridge Gaps
Attention for Chapter 1: Introdution
Altmetric Badge
Summary
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Chapter title
Introdution
Chapter number 1
Book title
Place Branding
Published by
Palgrave Macmillan UK
DOI 10.1007/978-0-230-24702-4_1
Book ISBNs
978-1-349-31167-5, 978-0-230-24702-4
Authors

Govers, Robert, Go, Frank

View on publisher site
Timeline

Login to access the full chart related to this output.

If you don’t have an account, click here to discover Explorer

This page is provided by Altmetric.