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Crisis Management in the Food and Drinks Industry

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Cover of 'Crisis Management in the Food and Drinks Industry'

Table of Contents

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    Book Overview
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    Chapter 1 The anatomy of a crisis
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    Chapter 2 Protecting your brands and reputation
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    Chapter 3 Preparing for the unthinkable
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    Chapter 4 The Internet—a two-edged sword
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    Chapter 5 Tactics to avoid being caught off-guard
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    Chapter 6 Product tampering—a constant threat
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    Chapter 7 Issues tracking and management
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    Chapter 8 Meeting the media
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    Chapter 9 Do I need help?
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    Chapter 10 Sources of technical help
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    Chapter 11 The powers of enforcement authorities
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    Chapter 12 Managing a crisis
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    Chapter 13 Diet and health
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    Chapter 14 Problems facing the food industry
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    Chapter 15 Dealing with extremist organizations and terrorist threats
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    Chapter 16 Bioterrorism—a clear and present danger
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    Chapter 17 Significant crises
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    Chapter 18 Interesting case histories
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    Chapter 19 Events that will shape the future
Attention for Chapter 5: Tactics to avoid being caught off-guard
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