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Mendeley readers
| Chapter title |
Werbewirkungsmodelle
|
|---|---|
| Chapter number | 2 |
| Book title |
Wirtschaftspsychologie
|
| Published by |
Springer, Berlin, Heidelberg, January 2015
|
| DOI | 10.1007/978-3-662-43576-2_2 |
| Book ISBNs |
978-3-66-243575-5, 978-3-66-243576-2
|
| Authors |
Klaus Moser |
Mendeley readers
The data shown below were compiled from readership statistics for 75 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 2 | 3% |
| Austria | 1 | 1% |
| Unknown | 72 | 96% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 30 | 40% |
| Student > Master | 20 | 27% |
| Researcher | 4 | 5% |
| Student > Ph. D. Student | 3 | 4% |
| Lecturer | 2 | 3% |
| Other | 6 | 8% |
| Unknown | 10 | 13% |
| Readers by discipline | Count | As % |
|---|---|---|
| Psychology | 27 | 36% |
| Economics, Econometrics and Finance | 15 | 20% |
| Business, Management and Accounting | 9 | 12% |
| Social Sciences | 5 | 7% |
| Computer Science | 2 | 3% |
| Other | 5 | 7% |
| Unknown | 12 | 16% |