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Wirtschaftspsychologie

Overview of attention for book
Attention for Chapter 6: Emotionale Werbung
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Citations

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Chapter title
Emotionale Werbung
Chapter number 6
Book title
Wirtschaftspsychologie
Published by
Springer, Berlin, Heidelberg, January 2015
DOI 10.1007/978-3-662-43576-2_6
Book ISBNs
978-3-66-243575-5, 978-3-66-243576-2
Authors

Axel Mattenklott

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 30 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Germany 1 3%
Austria 1 3%
Unknown 28 93%

Demographic breakdown

Readers by professional status Count As %
Student > Master 9 30%
Student > Bachelor 7 23%
Researcher 3 10%
Student > Ph. D. Student 2 7%
Student > Postgraduate 1 3%
Other 0 0%
Unknown 8 27%
Readers by discipline Count As %
Psychology 10 33%
Social Sciences 7 23%
Economics, Econometrics and Finance 2 7%
Computer Science 1 3%
Business, Management and Accounting 1 3%
Other 1 3%
Unknown 8 27%