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Wirtschaftspsychologie

Overview of attention for book
Attention for Chapter 9: Marketinginstrumente – psychologisch betrachtet
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Chapter title
Marketinginstrumente – psychologisch betrachtet
Chapter number 9
Book title
Wirtschaftspsychologie
Published by
Springer, Berlin, Heidelberg, January 2015
DOI 10.1007/978-3-662-43576-2_9
Book ISBNs
978-3-66-243575-5, 978-3-66-243576-2
Authors

Georg Felser

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 8 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Germany 2 25%
Austria 1 13%
Unknown 5 63%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 3 38%
Student > Bachelor 2 25%
Student > Master 2 25%
Unknown 1 13%
Readers by discipline Count As %
Psychology 3 38%
Social Sciences 2 25%
Computer Science 1 13%
Business, Management and Accounting 1 13%
Unknown 1 13%