You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Internationale Markenarchitekturstrategie: Bedeutung und Trends, Definitionen, Typen und Messung
|
|---|---|
| Chapter number | 8 |
| Book title |
Markenarchitektur
|
| Published by |
Gabler, January 2010
|
| DOI | 10.1007/978-3-8349-8904-8_8 |
| Book ISBNs |
978-3-83-492515-2, 978-3-83-498904-8
|
| Authors |
Andreas Strebinger |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 1 | 100% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 100% |