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Chapter title |
Treiber der internationalen Markenarchitekturstrategie
|
---|---|
Chapter number | 9 |
Book title |
Markenarchitektur
|
Published by |
Gabler, January 2010
|
DOI | 10.1007/978-3-8349-8904-8_9 |
Book ISBNs |
978-3-83-492515-2, 978-3-83-498904-8
|
Authors |
Andreas Strebinger |