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| Chapter title |
Markenarchitekturstrategie, Unternehmenskultur und Unternehmensressourcen
|
|---|---|
| Chapter number | 7 |
| Book title |
Markenarchitektur
|
| Published by |
Gabler, January 2010
|
| DOI | 10.1007/978-3-8349-8904-8_7 |
| Book ISBNs |
978-3-83-492515-2, 978-3-83-498904-8
|
| Authors |
Andreas Strebinger |