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Building Brand Authenticity

Overview of attention for book
Cover of 'Building Brand Authenticity'

Table of Contents

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    Book Overview
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    Chapter 1 The New Brand Reality
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    Chapter 2 Why Authenticity?
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    Chapter 3 The Authenticity of Stories
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    Chapter 4 Appearing as Artisanal Amateurs
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    Chapter 5 Sticking to Your Roots
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    Chapter 6 Love the Doing
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    Chapter 7 Market Immersion
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    Chapter 8 Be at One with the Community
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    Chapter 9 Indoctrinate Staff into the Brand Cult
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    Chapter 10 What Can You Do?
Attention for Chapter 4: Appearing as Artisanal Amateurs
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