Building Brand Authenticity
Palgrave Macmillan UK
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Timeline
Mendeley readers
| Chapter title |
The New Brand Reality
|
|---|---|
| Chapter number | 1 |
| Book title |
Building Brand Authenticity
|
| Published by |
Palgrave Macmillan, London, January 2009
|
| DOI | 10.1057/9780230250802_1 |
| Book ISBNs |
978-1-349-36844-0, 978-0-230-25080-2
|
| Authors |
Michael Beverland, Beverland, Michael |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 3 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 1 | 33% |
| Student > Master | 1 | 33% |
| Unknown | 1 | 33% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 33% |
| Social Sciences | 1 | 33% |
| Unknown | 1 | 33% |