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| Chapter title |
Appearing as Artisanal Amateurs
|
|---|---|
| Chapter number | 4 |
| Book title |
Building Brand Authenticity
|
| Published by |
Palgrave Macmillan, London, January 2009
|
| DOI | 10.1057/9780230250802_4 |
| Book ISBNs |
978-1-349-36844-0, 978-0-230-25080-2
|
| Authors |
Michael Beverland, Beverland, Michael |