Testimonial Advertising in the American Marketplace

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Cover of 'Testimonial Advertising in the American Marketplace'

Table of Contents

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Book Overview
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Chapter 1 Introduction: “The Spirit of Emulation”
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Chapter 2 Testimonials in Silk: Juba and the Legitimization of American Blackface Minstrelsy in Britain
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Chapter 3 The Testifying Subject: Reliability in Marketing, Science, and Law at the End of the Age of Barnum
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Chapter 4 “After a Season of War”: Sharing Horticultural Success in the Reconstruction-Era Landscape
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Chapter 5 “The Ten Year Club”: Artificial Limbs and Testimonials at the Turn of the Twentieth Century
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Chapter 6 “The Mad Search for Beauty”: Actresses, Cosmetics, and the Middle-Class Market
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Chapter 7 “I am Kay and I Prefer Modern”: Bridal Testimonials and the Rise of Consumer Rites, 1920s–1950s
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Chapter 8 “Dear Friend”: Charles Atlas, American Masculinity, and the Bodybuilding Testimonial, 1894–1944
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Chapter 9 “For Us, By Us”: Hip-Hop Fashion, Commodity Blackness and the Culture of Emulation

Attention for Chapter 3: The Testifying Subject: Reliability in Marketing, Science, and Law at the End of the Age of Barnum

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Chapter title	The Testifying Subject: Reliability in Marketing, Science, and Law at the End of the Age of Barnum
Chapter number	3
Book title	Testimonial Advertising in the American Marketplace
Published by	Palgrave Macmillan, New York, January 2009
DOI	10.1057/9780230101715_3
Book ISBNs	978-1-349-37929-3, 978-0-230-10171-5
Authors	Michael Pettit, Pettit, Michael

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