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Timeline
Chapter title |
“I am Kay and I Prefer Modern”: Bridal Testimonials and the Rise of Consumer Rites, 1920s–1950s
|
---|---|
Chapter number | 7 |
Book title |
Testimonial Advertising in the American Marketplace
|
Published by |
Palgrave Macmillan, New York, January 2009
|
DOI | 10.1057/9780230101715_7 |
Book ISBNs |
978-1-349-37929-3, 978-0-230-10171-5
|
Authors |
Vicki Howard, Howard, Vicki |