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Mendeley readers
| Title |
Testimonial Advertising in the American Marketplace
|
|---|---|
| Published by |
Palgrave Macmillan US, January 2009
|
| DOI | 10.1057/9780230101715 |
| ISBNs |
978-1-349-37929-3, 978-0-230-10171-5
|
| Editors |
Schweitzer, Marlis, Moskowitz, Marina |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Austria | 1 | 25% |
| Unknown | 3 | 75% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 2 | 50% |
| Unspecified | 1 | 25% |
| Student > Bachelor | 1 | 25% |
| Readers by discipline | Count | As % |
|---|---|---|
| Unspecified | 1 | 25% |
| Linguistics | 1 | 25% |
| Business, Management and Accounting | 1 | 25% |
| Design | 1 | 25% |